Episode 14 | How can a live audience help a podcast?

For some time now, the most successful books have also been available in audio version, something that allows them to reach a wider audience or to facilitate their consumption for those who want to read them but cannot do so due to a lack of time. To understand the current state of audiobooks in Europe, Javi Caminero is joined by one of the leading experts on the subject, Javier Celaya.

More and more people are listening to podcasts, and that translates into interest from brands and sponsored content.  A very clear example of how branded content has made its way into podcasting in recent years is Blum, an audio thriller sponsored by Switzerland Tourism and produced by the Spanish production company El Extraordinario. To find out more about Blum and the state of branded podcasting in Europe, Javi Caminero is joined by Marcus Hurst, Creative Director of El Extraordinario.

Is it easy to thrive in Portugal for independent podcast producers? What does the future hold for podcasting there? On this episode of Sounds Like Europe, Javi Caminero is joined by Luís Sousa, Content Director at Bruá Podcasts, to understand better the landscape and current status of the podcasting industry in Portugal.  Listen to Luís’ recommendations.